Can Digital Communities Help You Sell More Stuff?

Don Lafferty’s Strategies, Thoughts and Instructions for Including Online Social Networks in Your Self Marketing Plan

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Entries from January 2008

Your Altitude is Relevant

January 23rd, 2008 · No Comments

Chris Brogan asked a two pronged question through his Twitter network late yesterday that got me thinking about the impact that perspective and relevance have on the context of a conversation, and how it’s important to understand and adjust your altitude before making a comment.

To be fair, the second part of Brogan’s query belied his […]

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Tags: Online Social Networking

Building Your Twitter Kingdom

January 22nd, 2008 · No Comments

Now that you’ve got your Twitter account up and Twittering it’s time to build your network.
Back when you were setting your strategy I suggested you answer two questions: What do I want to get out of my social network and why should others care about my involvement?
The answers to those questions are made up of […]

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Tags: Online Social Networking · Writing

Signing Up for Twitter

January 21st, 2008 · No Comments

Signing up for a Twitter account is way easy.
Here’s the short version:

• Go to Twitter.
• Click the green “Get Started – Join” button.
• Choose your username.
• Choose your password.
• Enter the email address that will be associated with your Twitter account.
• Click the “I Accept. Create my account.” button.

That’s it. You’re ready to go.

To personalize your account look for the “settings” […]

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Tags: Online Social Networking

Twitter and the Two Questions

January 18th, 2008 · No Comments

“First I hadda get a MySpace, then Facebook was the place to be. Now you’re telling me I need to do what? Twitter? What the hell is Twitter?”
Exasperated and shaking his head, author and lecturer Jonathan Maberry clapped one of his massive paws to his forehead.
“And why? Why should I be Twittering?”
Here’s why.
Imagine could design […]

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Tags: Online Social Networking · Writing

Twitter For My Parents

January 16th, 2008 · No Comments

I’m sure you know people who refuse to accept text messaging as a viable method of communication.  For those of us who do use text messaging, it’s become a beneficial, appropriate method to communicate some stuff. Not everything, but some things.
Twitter is what results when text messaging, chat rooms and social networks cross breed.
Twitter allows […]

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Tags: Online Social Networking